In line with Oman Vision 2040 and the United Nations Sustainable Development Goals, the Sultanate of Oman is undertaking a landmark initiative to define and deploy its national advanced air mobility (AAM) strategy. This important mandate has been awarded to the international consortium GUAMobility, with Canadian firm Innovitech among its founding members.
GUAMobility, an international consortium including Innovitech, selected to lead the development of Oman national advanced air mobility strategy
This programme aims to guide the progressive integration of drones and electric vertical takeoff and landing aircraft (eVTOL) into Omani airspace. Priority use cases include passenger transport, freight logistics, emergency medical services, search and rescue, infrastructure inspection, security operations, and oil and gas operations.
The GUAMobility consortium at the heart of the initiative
The mandate is led by GUAMobility, the consortium’s lead organization, which brings together a multidisciplinary network of around ten international partners, each contributing specialized expertise to Oman’s national AAM strategy. Three partners play a structural role:
- GIS Hub — an Omani geospatial intelligence and data analytics firm (satellite imagery, drone surveys, sensor networks);
- DTA International — an architecture, urban planning, and engineering agency (airport, port, and urban infrastructure);
- Innovitech — a Canadian strategy and innovation consulting firm, specializing in ecosystem structuring and advanced air mobility roadmap development.
They are supported by a network of leading experts and collaborators:
- EGIS — an international engineering and consulting group in infrastructure and mobility;
- SETEC — an independent engineering group (transport, infrastructure, and complex structures);
- FRACS (France Aviation Civile Services) — the consulting and expertise arm of French civil aviation: regulation, safety oversight, and air navigation;
- CGX Aero — aeronautical information management and flight procedure design (geographic information systems for aviation);
- JADE Advisory — strategy, project financing, and public-private partnership (PPP) advisory;
- MIXHIVE — international real estate development advisory: shopping centres, mixed-use projects, and urban site transformation;
- LUNA — next-generation mobility solutions.
Specialized in the introduction of innovative transport solutions, particularly in the aviation sector, GUAMobility’s mission is to facilitate a smooth transition toward new forms of mobility. The consortium places emphasis on safety, sustainability, and operational integration, supporting regions in developing realistic and executable strategies.
“By opting for a systemic approach rather than simple technological experimentation, the Sultanate of Oman is setting a precedent for the entire region: that of an advanced air mobility ecosystem conceived from the outset as a whole, where regulation, infrastructure, and industry move forward together. This is precisely GUAMobility’s purpose — turning national ambition into a credible and sustainable execution path.” — Borhene Dhaouadi, Chief Executive Officer, GUAMobility
Innovitech: Canadian expertise in service of a landmark project
As a founding member of the consortium, Innovitech, a Canadian strategy and innovation consulting firm, brings cutting-edge expertise in advanced air mobility. Drawing on its experience in structuring complex ecosystems and developing strategic roadmaps, Innovitech is proud to contribute to this internationally significant initiative.
“Oman is not merely imagining tomorrow’s skies — it is laying the foundations today. By bringing together regulators, airports, public safety stakeholders, and industry under a single national governance framework, the Sultanate is transforming an ambitious vision into genuine execution capacity. This is precisely where Innovitech excels: building ecosystems where innovation becomes operation — in a concrete, safe, and sustainable way.” — Sofiane Benyouci, Chief Executive Officer & Senior Partner, Innovitech
An unprecedented national and systemic approach
Exceptional by international standards, Oman’s approach rests on the coordinated engagement of all national stakeholders, public, private, academic, and institutional, around a shared vision for advanced air mobility. The national strategy adopts a fully systemic approach, structured around eight integrated components covering regulatory, institutional, infrastructural, economic, and social dimensions. This approach aims to accelerate the transition from innovation to concrete, safe, and sustainable operations.
The program is led by the Ministry of Transport, Communications and Information Technology (MTCIT), in coordination with the Civil Aviation Authority (CAA) and the Oman Logistics Center (OLC).
This initiative is underpinned by strong national governance, coordinated by a national steering committee chaired by His Excellency Engineer Said bin Hamoud Al Maawali, Minister of Transport, Communications and Information Technology (MTCIT). The committee brings together key stakeholders from the Omani ecosystem, including the Civil Aviation Authority (CAA), Oman Airports, the Oman Logistics Center, the Ministry of Housing and Urban Planning, as well as several security and investment entities.
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Toward a new era of mobility
Through this initiative, Oman is positioning itself as a leading player in the development of advanced air mobility on a global scale. By establishing today the conditions for its deployment, the Sultanate is opening the way for new mobility models in service of its economic, territorial, and technological development. By focusing on electric and hybrid aircraft, this initiative contributes to the decarbonization of mobility and aligns with the United Nations Sustainable Development Goals.
